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PANTEX
SERVICE
UX/UI Website Design & Development
Pantex is known for its gold standard steroid antibody production and has been providing hospitals, laboratories, and diagnostic manufacturers worldwide with quality endocrine immunodiagnostic tools for 50+ years.
DEFINING THE PROBLEM
Pantex wanted to move away from their traditional look. In order to keep up with the competition, they needed a user experience that was easy to use and simple, with a modern aesthetics approach. Redesigning Pantex's website and improving product wayfinding was the obvious solution to raise awareness and get back into the market.
Disclaimer: The studio did not continue design and support maintenance for this project after delivery. The client decided to perform this themselves. As the client can make changes without our design consultancy, it is possible that the live site does not look exactly as it did when it was delivered.
THE CHALLENGE
For over 50 years, Pantex has been in business, but their online presence and navigation experience have kept them from being recognized as pioneers. Their website was outdated and lacked a defined structure to locate their solutions. The company needed a website that provided scientists and experts with an intuitive wayfinding experience.
Due to its primary audience being a scientific community, this website's vocabulary and terminology need to reflect those standards. By doing so, the audience could relate and better understand how things flowed and what they encountered while navigating. My partner in this project is Phillipe Garza, a business expert in antibody production. He's also Pantex's director of business development.
First, we identified the information architecture to provide users with a clear path of navigation. The company had just launched new products, so it was necessary to showcase them all in detail, under categories with their respective landing pages, at the time of the kick-off of this project. The sitemap of the homepage served as a guide to the rest of the pages following the same navigation approach.
THE BEAUTY OF DESIGN
During the redesign of Pantex's website, our primary objective was to improve the user experience, reflect Pantex's values and expertise, and serve as a valuable resource for the audience. Our main goal was to make it easier for people to find products and get more details. By incorporating user research, collaboration, and a commitment to the end user, we have achieved this goal.
Ultimately, the new UX/UI demonstrated innovation, clarity, and user satisfaction.
