EvolveLAB is a technology company committed to making a difference in the industry by innovating the process of designing, constructing, and operating better buildings through technology and management.
As building technology professionals, they're exert influence and mentor designers, contractors, and owners. EvolveLAB is dedicated to training, educating, and providing guidance to all stakeholders in the construction field.
Disclaimer: The studio did not continue design and support maintenance for this project after delivery. The client decided to perform this themselves. As the client can make changes without our design consultancy, it is possible that the live site does not look exactly as it did when it was delivered.
WHAT WE DID....
Before arriving at the final result, we brainstormed and discuss the experience and strategy of the new website's navigation. Creating a clear and concise experience before diving into the visuals and branding aspects of the designs.
THE AUDIENCE & NEEDS
After evaluating the needs, goals, and technical/professional backgrounds of the personas. We understood that information must be free of technical jargon for both subject matter experts and for those who deal with these products every day. All users, regardless of their professional background, should have easy access to the website's content.
IDEATING THE NEW VISUALS
Now that the UX phase had been completed, it was time to move on to the aesthetics and UI of the website. Evolve's internal marking team had specific criteria as to what the website should look like or at least include certain elements that their audience was already accustomed to, such as logos, color scheme, etc.
A DESIGN WITH PURPOSE
After hours of research, iterations and pushing pixels, Evolve's website turned out to be a success that resembles their identity and company values.