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UX/UI App Design
Elsa Gonzalez & Asociados is a broker insurance company based in the Dominican Republic. Customers can choose from a variety of insurance products offered by the company, which has several offices across the country.
AN INTUITIVE EXPERIENCE
Elsa Gonzalez & Asociados is a broker insurance company based in the Dominican Republic. Customers can choose from a variety of insurance products offered by the company, which has several offices across the country.
The consumer needed a way to find out more about products, browse the company directory, and chat online. While the website offers a lot of information, consumers want a simple and quick way to access the company's product.
A WORK OF RESEARCH
Understanding the culture and how apps are used in the country was one of the biggest challenges. It may seem strange to say, but UX practices differ for users, audiences, and even countries. A solid user and persona research study helped determine the UX path used to design the app's interaction and to ensure success while meeting the business goals. The following are key user personas based on research.
ESTABLISHING THE IDEA
To ensure consistency with the overall brand and tone, the UI should not presume disconnection. Some small details, however, had to be different from the branding to ensure accessibility. Typography and contrast proof colors needed to be slightly more user-friendly and readable. As a starting point, the team gathered ideas in grayscale to understand the best layout and placement for an effective information architecture.
THE FINAL TOUCHES
The importance of creating a user-centric and accessible platform cannot be overstated. In this UX/UI case study, we explore our journey in designing an app that prioritizes user needs. There could have been a quick fix by designing based on a template, but this would not have worked since it is not tailored to the users' needs.
The primary objective was to design an app that simplifies the complex world of accessing information about the company's products and resources, making it easy for users access insurance offerings and directory without the need for online payments or user accounts.
