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EAST COAST
PAWN
SERVICE
UX/UI Website Design & Development . Branding & Identity.
Visual Content Creation.
East Coast Pawn is one of Connecticut’s fast growing pawn shops in the area with the plan to expand the more time passes by. ECP has always been involved and in support of their local community.
A NEW WAY OF SHOPPING
East Coast Pawn is different from other pawn shops. While investigating the trends and regularities of traditional pawnshops, we noticed that ECP had a different system to sell, communicate and speak to their loyal customers. The company wanted to not only rebrand, but to also clean up their digital presence and social media.
IDEATING THE VISUALS
In order to reach a younger audience online, the brand wanted to design a new website and improve online interaction.Since the brand assets and systems were not up to date at the time, the studio presented three different approaches to target the website and updated communications systems. With the addition of a new mascot, ECP has become Connecticut's top pawnshop retail store.
AN INTICING BRANDING
By creating a polished identity and clearly defined messaging, the team created a brand that will communicate their new approach to shopping.
